Have You ever heard about “Persuasion Theory”

Persuasion Theory Customers never buy because of product features. They buy because they perceive some “benefit” to those features. Unfortunately, most sales and marketing messages talk about features and let the customers try to figure out the benefits. That’s asking your customer to do your heavy lifting for you. You’ll get more customers, more quickly,…

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4PS Business and Academy “4ps’ers”   was founded  to arm you with the street-smart strategies you need to succeed in your own business. The blog offers a wealth of how-to information and resources that will help you gain the facts you need to start a business, find customers, solve business problems, increase your profits, and succeed. Our goal…